The scooter became very popular in Italy after the World War II for personal transportation partly due to being more affordable, easy to operate, and more convenient to park and store than a car.
Vespa by Piaggio and Lambreta by Innocenti were competitors and the most popular in Italy.
Around the world every year many scooters, lambretas or vespas meeting happen.
Some events for the next years are:
Hungary 2019 Vespa World Days .
European Vespas Days 2020 will happen in Portugal, city of Guimarães.